Psst!...Have you Heard the Buzz?
Financial Safety For Your Life
People have an interest in financial security for a lifetime once they get older. They’ve worked hard all their life, and once they get on in years they want to be able to take it easy. They don’t need charity, and they aren’t interested in living with their children. All they need is to get independent, healthy, and go where they need to go, and never have to worry about money. People feel that they ought to be ready to enjoy peace, quiet, safety, and security after they grow older. It’s the 80/20 rule. The 80/20 rules says you get 80% of your company from 20% of your customers.
The successful people on the business know that they’re never going to have it all right – including us! We’re never likely to reach Nirvana. We’re never going to have it just right, so we just start! If you’ll be able to implement successful marketing if you buy your company for pennies on the dollar, which we’ve showed you the way to do all through this report, then you can be successful.
The ultimate product to sell shouldn’t be an item by any means! It is a service. And it’s a service that’s needed by every single business, each entrepreneur, anyone anywhere all around the world that has something to sell. The 1 thing that they need is advertising!
Remember, that you are telling people about birthdays, anniversaries, and other important dates. Quite often these involve plenty of local merchants. Florists are going to want to advertise in these messages, as are gift shops, card shops, bookstores, and anybody that sells gift items or something of interest to people. You can literally charge ten to twenty-five cents per message that you’re sending out, which is the going rate for an effective e-mail address if you ever sell a list.
The more you need to do this stuff, the better it will get. Your intimate knowledge and on-going experience affecting your market helps you discover the things that sell like crazy. Eliminate your prospect or customer’s risk. Use risk reversal – when you are making a proposal to your customer, set it up to be lopsided in their favor not your favor.
You can even use other types of advertising. Banner ads, link exchanges, and resources like that can be utilized to advertise your e-zine. You can join a link exchange where you actually have banners all around the Internet that say, “Sign Up For Our Free Electronic Newsletter,” or “Free E-Zine,” or “A $99.00 Value- Yours Free, Click Here for Details or to Sign Up,” or something like that.
The problem with the large corporations is their websites really don’t sell. The answer is that the website can easily be built to do nothing BUT sell! So here’s some important principles to help you compete with these giant corporations.
Just because an individual does not “come from the right side of the tracks,” it won’t mean he/she cannot learn, or doesn’t know how to do things correctly. Nobody wants to seem less capable than the next person.
That year they were both talking about the money that they had made that year – If memory serves correctly, Russ took home maybe $600,000 or $800,000 in pure net profit, and Prentice Hall lost $6 million that year. So here you’ve this enormous corporation that lost $6 million and Russ has got a small but extremely profitable company that did well over a half million dollars in pure net profits.
My suggestion is you set different prices based on how many of the reports they took. If they took just one report, it might be $19.50 for reprint rights to put it on their web site. Or, if they take all the reports on a specific subject area, naturally you’d charge a lower price per report. You could do that many different ways.
More thoughts on Financial Safety For Your Life tomorrow…
Comments or questions are welcome.
